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Resume
Media Planner
May 2021Â - Present
Promoted twice within 13 months for exceeding goals and promoting company culture
Effectively run the day-to-day planning on Cox account
Create and maintain media flowcharts, competitive analyses, monthly budgets, and authorizations
Utilize planning tools such as Nielsen Ad Intel and Pathmatics to run competitive reports and aid in the development of insights
Manage day-to-day client interaction, status calls, and project management
Utilize MediaOcean for CPE, Goal Sheets, and Purchase Orders
Utilize Telmar to pull reach and frequencies for Spot TV and Radio media plans
Marketing Intern
January 2020 - May 2020
Performed weekly social media metric analysis
Compiled engaging content and share personal stories to share nationwide on-air each week
Conducted daily research regarding relevant entertainment news and news within affiliate markets to prepare for the on-air talent
Recorded minute-by-minute notes during the show to properly index its content while identifying clips to be used as promotions
Created content to be used for The Bert Show's online presence
Group Sales Intern
May 2019 - August 2019
Identified market opportunities, resolved customer complaints, and provided excellent customer service
Researched prospective new accounts and utilized Adobe Illustrator to create new marketing material
Utilized CRM software systems such as Salesforce daily
Performed competitive website audits